Babyhug.in (“Website”) is operated by Brainbees Solutions Limited (“We”).
We are committed to protecting the privacy of visitors accessing our website.
This Privacy Policy explains how information is collected, used, and protected when you access Babyhug.in.
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Introduction
Welcome to Babyhug.in (the “Website”). The Website is operated by Digital Age Retail Private Limited (“We”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy sets out how we collect, use, disclose, and protect the personal data of visitors to Babyhug.in.
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Scope of this Policy
- This policy applies only to the Website, which serves as a brand-showcase platform for Babyhug products.
- Purchases, payments, deliveries, returns, and customer service are managed via FirstCry.com. Accordingly, for any transaction made via FirstCry.com, the privacy practices, policies and terms of FirstCry.com will apply.
- By using Babyhug.in, you consent to the collection, processing and transfer of your personal data in accordance with this policy. If you do not agree, please do not use the Website.
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What Information We Collect
Non-Personal Information:
Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol ("IP") address.We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities.
Personal Data (Voluntarily Provided):
Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, requesting information about our services "Identification Activities"), we may ask you to provide certain information about yourself. It is optional for you to engage in anIdentification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name and email address. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity. -
How We Use Your Information
We use the collected information for the following purposes:
We use Personally Identifiable Information to provide information of products to you, enhance the operation of the Website, improve our marketing and promotional efforts, analyze Website use, to personalize your experience and to understand how our Users as a group use the services and resources provided on our Site and to provide you a better experience. Further, we may use your email address to respond to your inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. In addition to this, your Personally Identifiable Information may be used to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Website Terms of Use and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities.
We do not process payments, or manage orders, on Babyhug.in. For purchases, data usage is governed by FirstCry.com’s privacy policy.
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Cookies and Tracking Technologies
We may use cookies, web beacons and similar technologies to collect usage data, understand how users interact with the Website, and tailor content. Most browsers allow you to disable cookies or prompt you when cookies are placed. Disabling cookies may impact your browsing experience.
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Disclosure of Your Information
We will not sell or rent your personal data to third parties for marketing purposes. We may share your personal data:
- With service providers who assist us in operating the Website (under contractual confidentiality obligations)
- To comply with legal obligations, court orders, or governmental requests
- In connection with a merger, acquisition, or sale of assets (provided the recipient agrees to safeguard the data)
As noted, if you click on a “Buy Now” or redirect link to FirstCry.com, your data enters their ecosystem and is subject to their privacy practices.
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Data Retention
We will retain your personal data only as long as necessary for the purposes described here, or as required by law. Non-personal usage data may be retained longer for analytical and statistical purposes in aggregated (anonymous) form.
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Security
We implement reasonable technical and organisational measures to protect your data from unauthorized access, disclosure, destruction, or alteration. However, no method of transmission over the Internet or electronic storage is 100 % secure; we cannot guarantee absolute security.
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Your Rights
If you have provided personal data (via a form) you may:
- Request access to your personal data
- Request correction or update of your personal data
- Withdraw your consent or ask for deletion of your personal data, subject to legal requirements
- Object to or restrict certain processing
To make such request, please contact us at: customercare@firstcry.com
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Children’s Privacy
Our Website is a brand showcase for baby and kids products and is intended for users of legal age who can form binding contracts. We do not knowingly collect personal data from children under 18 without parental consent. If we become aware of inadvertent collection of data from a minor without valid consent, we will take steps to delete that data.
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International Data Transfers
If you are accessing the Website from outside India, you acknowledge your data may be transferred to, stored in, or processed in India or other jurisdictions. We will take appropriate safeguards to ensure your data is adequately protected.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on the Website and will become effective when posted. Your continued use of the Website after changes have been posted constitutes your acceptance of such changes.
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Contact Us
If you have any questions about this policy or your data, please contact us at:
Email: customercare@firstcry.com
Address: Digital Age Retail Private Limited, Rajashree Business Park, 3rd Floor, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune- 411001, Maharashtra